NOVASKIN
Healthcare
2020 • Nashik, India

Dr. Madhur Kelkar has a vision of providing quality skin care to everyone who comes to the clinic. She wants people to feel safe, cared for and free from stigma of discussing issues of skin. She wants everyone to know that their skin is beautiful and she is there to help with any issues that they have. With this vision in mind, I set out to define the identity for Novaskin.

The final logo shows the cell structure of the skin in a honeycomb pattern and represents a variety of skin tones. The palatte of the brand is pastel and fresh providing a comforting visual experience to anyone visiting the clinic.