YALI BIO
Medtech
2021 • San Fransisco, USA
Yali Bio was entering the innovative space of food science and technology with fats derived from yeast.
Yulin, founder of Yali bio, collaborated with me to define the initial logo and branding that he used to launch Yali bio and use in his pitch promotions. Yali bio used the logo below from 2021–2023. A change in strategy later called for a change in branding.
Yali Bio’s initial branding was focused on bringing in the natural world into the laboratory world. The O representing the ecosystem and then small elements within it representing chemistry and biology that exists within those ecosystems.
Skills learnt and used
Branding
Logo
Brand Guidelines
Website Visual Design